Hey there, we’re UNSZD, a family business born out of a simple idea we understand and have witnessed first hand the challenges traditional fashion sizing can have on young people.

So, what did we do? We made it our mission to shake things up! UNSZD is all about celebrating individuality and setting a new standard for inclusivity in the fashion industry.

Me and Minnie are sisters and understand the gap in the market for gender neutral hoodies and thought that this would work perfectly with the concept of UNSZD to promote the brand ethos and message perfectly.

I have a place to study fashion marketing next year at London college of fashion, we are extremely excited about what this means not only for her future within the fashion industry but also what it means for our passion project UNSZD. Our dream is to take what we have started with UNSZD and implement our size revolution into the fashion industry.

Minnie is an aspiring professional footballer who is currently playing in the under 21’s team for the women’s championship side Blackburn Rovers. We decided to sponsor the women’s team as we understand that, just like us, they have faced their fair share of challenges and are a great example of young people pushing back against stereotypes, labelling and…

But hold up, we’re not just about making cool hoodies. We’ve got a mission. In fact, we’re launching a petition to take things further in the fashion industry. We’re rallying for change and pushing to create a task force that’s all about standardising and improving sizing for everyone.

It’s not just a piece of paper. It’s a call to action. We believe that by standing together, we can make the fashion world more inclusive, more body-positive and a safer space for young people. Join us on this journey because we’re not just making clothes; we’re making a statement.

Thanks, Ruby